Tell-a-Friend

Metro Vancouver

Tell-a-Friend

Research to support development of the Tell-a-Friend initiative.

School:

Langara

Department:

Nursing

Course:

NURS 4163

Instructors:

Lyren Chiu

City of Vancouver Partners:

  • Nadia Carvalho | VIP

Student Team:

  • Alicia Da Silva
  • Rachel Marr

Strategy:

  • New Start Strategy

City goal area(s):

  • Enhancing Newcomers' Access to Services

Summary

The Tell-a-Friend initiative was proposed by the Vancouver Immigration Partnership (VIP) as a way to connect newcomers to settlement services in the city after learning that around 30% of newcomers don’t know about or use the services available to them. VIP is working in collaboration with Langara College students through CityStudio to research, develop and implement the initiative in the community.

Building on research compiled by Langara Nursing students in Spring 2017, students from this year’s NURS 4163 course further researched how to develop the Tell-a-Friend campaign and made recommendations for more effectively connecting newcomers to settlement services. Students interviewed local immigration services staff and conducted a literature review to produce their report.

Special thanks to the Strategy Implementation Team members: Dr. Bev Pitman (United Way), Magdalena Ugarte (UBC Doctoral Candidate), Nicole Rallis (UBC Doctoral Candidate), Xiaoyang Luo (S.U.C.C.E.S.S.), Yvette Guo (S.U.C.C.E.S.S.) and Kelly Sveinson (Langara College).

Tell-a-Friend

Next Steps

Langara Integrated Marketing and Communications students will work on Phase 2 of the Tell-a-Friend project next term by designing a campaign to recruit volunteers or “Community Navigators”.

The Tell-a-Friend project was awarded People’s Choice at HUBBUB #11 on November 30, 2018.